SUNAINA MEHTA
Founder, Beautiful Power Studio
Strategist: Insights, Brand, Design · Architect · Sommelier
Choosing yourself is the most graceful act of rebellion.
It's hard to do. And I keep doing it. For 25 years, I built brands by understanding and anticipating unmet human needs, for companies including HP, Nike, P&G and Audi. Then I left the top of that world. It wasn’t the hardest thing I’ve left.
Now, I turn insights into agency.
We are not disconnected. We are overridden.
Existing systems of power override what’s possible in service of what’s expected of women. I choose my own frame of ambition. My purpose is to make Beautiful Power visible so that more women can lead real change, in their own lives and beyond.
Experience
Leadership
Founder, Beautiful Power
Board Member, Design Forward Alliance
VP, Global Head of Insights, HP
SVP, Head of Strategy, MullenLowe Boston
Head of Strategy, Wieden+Kennedy India
Head of Strategy, Leo Burnett Delhi
Education
MS Strategic Design for Global Leadership, Parsons School of Design
MS Integrated Marketing Communications, Northwestern University
Bachelor of Architecture, Sushant School of Art & Architecture
Ventures & Recognition
Founder & Certified Saké Sommelier, Know Me Saké
Creator, The Leela Collective
Cannes Gold & 15+ awards for marketing effectiveness
writing
Memoir fragments and original ideas on the agency to build what we believe in from who we are, not from who we are told to be.
Beautiful Power Foundations
the hidden structures of choice
Underneath a choice sits a structure: a hidden arrangement that makes a choice seem natural, necessary, or impossible. The question is: did you really choose or was it the structure?
in THE MEDIA
Podcasts
Famous Interviews with Joe Dimino: Talking about cultural identity, heroes, and memories.
The Midlife Rebel Podcast with Nadine Shaw: On creative confidence and graceful rebellion.
Speaking
